I have personally served over 60 clients, and I have secured coverage for everyone single one of them. Most businesses have something that they can pitch to the press, they just don’t know what, and that’s where I come in. The media angle is key, and I take the time to find the right angle/stories in your business. I see pitchable stories everywhere. Some people see ghosts. I see media features.

I get asked this question a lot. The answer is no. No publicist can guarantee Forbes or any other publication because it’s down to the writer and the editor. If you find someone who says they can guarantee you coverage in Forbes or any other publication, hold on to your cash. It means that someone is being paid off, which is totally against the terms and conditions of most credible outlets.

My longest-serving client has been working with me since 2012. A lot of clients come for three months and end up staying for years. I could use the Richard Branson quote here, where he said that he would spend his last pound on PR, but that would be too cliché (see what I did there!). It’s definitely worth getting publicity for your business. It’s not just a “nice thing”, it’s essential for raising your profile, getting more clients and communicating the right message about your brand.

Nope. I work with most entrepreneurs, from branding experts to beauty consultants. The reason why is because I have contacts across sectors, and I don’t want my clients all competing for the same journalist’s attention. Besides, variety is the spice of life….